Re-defining a portfolio of Private Label Brands, creating differentiation across multiple categories (office supplies, business accessories, fashion accessories, consumer electronics, furniture). Building a clear Brand Architecture, with each brand demonstrating their unique brand essence, product look and feel, positioning and attributes.
Building a Portfolio of Private Label Brands
Re-defining a portfolio of Private Label Brands, creating differentiation across multiple categories (office supplies, business accessories, fashion accessories, consumer electronics, furniture).
Building a clear Brand Architecture, with each brand demonstrating their unique brand essence, product look and feel, packaging, line segmentations, positioning and attributes. Including full Brand Guidelines, created an asset management system for photography (working with vendors in Asia) including all graphic elements & Brand Universes.
Extending throughout marketing, communications, catalogues, print and web.